"Hunger as an idealogy."

After reading Hunger as Ideology by Susan Bordo, unrivaled cant help but realize that advertisements play a major in what and even how western cultures run through. In any commercialized or magazine ad, it is clear as day that viands is now seen as more than a basic mode of survival. This became apparent to me when I observed a magazine ad for Dannon Light n Fit yogurt. The advertisement consists of a picture of a cup of blueberry yogurt with a miserable remove in front of it. Above the picture, the advertisement claims : 100 calories. 0% fat. Proof that there is a God and she is a char watching her figure. All in all, this particular ad proves that Bordos possibleness of restraint for women has become an epidemic in modern times.

First off, peerless may notice that even though there is an total cup of yogurt waiting to be engulfed, there is single a small portion of yogurt on a spoon that no one is partaking in. What is this advertisement attempting to say? Its subconsciously stating that it should be consumed only one small spoon at a time. For if it was consumed any other way, it would be viewed as repugnant and non-lady like. Any other image would violate all expectations of the sterile women to have a passive attitude about aliment itself.



But this stereotype of the modern women been around for the past pas de deux hundred years. The Godeys Ladys Book warned that it was vulgar for women to load their plates; young girls were admonished to be frugal and plain in taste (152). And ironically, the same principles for women curb today. Women are nearly encouraged to eat only small portions at a given time. Or better yet, to eat nothing.

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