Background On Soup Bars.

Background On Soup Bars

Research has found soup to be nurture and comforting, a practical necessity nowadays with condemnation at a premium and busy people increasingly force to eat on the run. The fact that soup is a in truth good traveller adds to its attractiveness, as off-premise sales in the States now account for 15% of total soup servings and 47% of the growth according to a 1997 NPD Crest Survey. Basically a quick, perfect grab and go item, which is a must for the supperless consumer with limited time.

Moreover the traditional depleted price tag has do soup light on the budget enabling it to compendium to a variety of consumers.

Soup also tends to fit every tendency from comfort to vegetarian, regional and ethnic.

It is a classic, which has satisfied the appetites of consumers for hundreds of years condescension the reality that soup is largely water! It is viewed by around to be healthy, comforting and nourishing, a complete meal in a bowl.

From an operators viewpoint the convenience of preparing various soups ahead of time can alleviate workloads during busy periods such as tiffin intervals when demand is high. The production costs entailed are extremely low as soup can be made in large volumes at a time, with little expertise.

designate Markets

Marketing to specific targets is a fundamental requirement for successful micro marketing.



Target advertise recognises that consumers differ in their needs, perceptions and buying behaviours and therefore whilst isolating large-minded segments that make up the market we will be adapting our promotional campaigns to match more closely the needs of a a few(prenominal) specific segments that we feel Souper can most profitably understand the needs of.

Due to research undertaken within the following market segments Target Advertising has found it advantageous to focus its marketing on...

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