Mass Communication and Social Agenda-Setting

What transforms a disagreeable but widely accepted means into an intolerable problem against which a society marshals its resources? How fire social scientists and policymakers help bring about such a transformation for the issue of gun violence? These questions were the focus of the confederacy Mass Communication and Social Agenda-Setting, sponsored by The Annenberg Washinton Program and the center for Health Communication of the Harvard School of Public Health. Speakers included unexceptional opinion analyst Daniel Yankelovich, who described the process whereby the public reaches a conclusive judgment about an issue; sociologist Nathan Glazer, who discussed the academic literary productions on how conditions become problems; and media analyst Maxwell McCombs, who explained the bosoms role in shaping public opinion. Other speakers related how advocacy groups put to persuaded the press to devote greater attention to such issues as AIDS, smoking, and rum driving. Metho ds described include borrowing the terminology of medicine, as in the term battered child syndrome; using creative epidemiology to dramatize the grandness of a problem, as in the affirmation that firearms loll around the better of more teenagers than cancer, heart disease, AIDS, and either other biological diseases combine; and using computer networks to prompt grassroots activists instantly to young developments, as the antismoking movement has done. league convener Jay A.

Winsten, Director of the Center for Health Communication, recounted the centers designated number one wood campaign. Winsten asked TV scriptwriters to insert messages about drunk driving prevention, includ ing the grandeur of designated drivers, int! o prime-time shows. Many writers complied. More than 160 programs have addressed drunk driving prevention, and studies have found that four out of quintuplet Americans are familiar with the designated driver concept. The conference then involve to apply these lessons to the issue of gun violence. Mark L. Rosenberg, of the Centers for Disease go for and Prevention, outlined a public health approach... If you want to get a full essay, order it on our website: OrderEssay.net

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