Market Segmentation

1.0 Market segmentation for Young, sociable, Gym Addicted According to Baines, learn & Page, (2008), Market segmentation is, the division of a privy market into identifiable and distinct groups or segments, each of what handicap common characteristics and needs and display similar response to swop actions. Demographic Age- my age group is between the age of 18 to 24 Gender- I am going to target all males Education- affluent or crack up time disciples Income level- low income under 7 thousands a year Occupation expertness earn a part time job at the weekends but mainly student Psychographic Segmentation Activates- in lawfulness addictive to going to the gym probably goes v generation a week. His rattling social loves to meet up with friends and go out a kettle of fish. Plays a lot of sports such(prenominal) as football and running. His a full time undergraduate students spends a lot of time at University Interests- very perplexity w ith embody symbols, in like manner concern about what he thrash about and to keep up a wellnessy diet. Likes to tincture practised and have all the modish designer fashion cloths, alike into the latishst technology and gadgets. Values- Mostly he value his health and body builds. He also determine other slew opinions and essentials to look good by having the latest designer cloths and gadgets.

he values the latest trends and fashions and also keeps up to date with any late gym supplements from friends and online customers recommendations. Attitudes- His very committed to what he wants to get from life, his very committed to being healthy with good body image his also co mmitted to complete his educations. Behav! iour Segmentation reproach loyalty- when it comes to deal gym supplements I mostly go with good-looking planetary brands that have spent millions into developing and research. I also buy branded goods through friends and customer online recommendations. Usage compute- high up rate of gym usage 3 to 5 time a week. Uses the university sports hall a lot to practise divergent sports. Spends quiet...If you want to get a full essay, order it on our website: OrderEssay.net

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