??Marketing Project

[pic] [pic] PARKnSHOP GROUP MEMBERS: 21216/1A KWAN Kai Yiu (8) 040280334 21216/1A LI chi Pong (13) 040120989 21216/1A MEW bath Wai (14) 040462420 21216/1A WONG Ka Chun (21) 040059535 DATE of SUBMISSION: 3 JANUARY 2005 Table of Contents 1) Introduction 2) Executive Summary 3) adjunct Analysis 4) marketing Objectives 5) Marketing Strategies 6) Marketing Mix Analysis 7) Recommendations 9) Peer armed forces rank Form 10) Appendices Introduction Established in 1973, PARKnSHOP is one of the Hong Kongs leading supermarket chains. With its straight cargo to innovation, quality, gain and value, PARKnSHOP is strong recognised by the patience and wider union through some awards. PARKnSHOP was recently named Hong Kongs Most Favoured instigant in a planetary survey conducted by autonomous query house Ipsos-Reid - do it the only retailer in the demesne to take a top spot in the 22-country poll. In 2002, PARKnSHOP won cheering from Internet giant hick! as The Brand hick! Users Trust the Most.

We live with likewise won a range of management and service awards including top the Supermarkets/Convenience Stores household in the Hong Kong Retail focusing Associations dish & Courtesy portion out in 2003. The well-k outrightn Fresh twin and PriceWatch programmes guarantee customers the highest possible take of food safety and hygienics while maintaining the lowest prices in town, otherwise, refund double the difference. PARKnSHOP presently operates more than 200 outlets with close to 9,000 employees in Hong Kong and Macau. Of those outlets, almost 50 are Superstores and Megastores. PARKnSHOP is a part of the A.S. Watson Group (ASW), a wholly-owned underling word of Hutchison Whampoa Limited. With a memorial dating back to 1828, ASW has evolved into an worldwide retail and manufacturing business with trading operations in 16 countries...If you compliments to vanquish a to the full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.