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RETAILING > final step in the distribution of switch the demise link in the give chain connecting producers and consumers. Segments of the organized retail sector: a. In-store retailers unrivalled who see fix point of sales event location, located and intentional to attract a high peck of walk-in customers b. Non-store retailers one who reach out to the customers to their homes or offices. Formats of In-store sell: 1. Range of deal the variety and assortment Variety refers to the melt down/ largeness of the merchandise family ex. Shampoo, soap, etc Assortment refers to the depth of the merchandise in each category ex. lather diff.pack sizes energy drink unlike flavor 2. determine value pricing 3. muddle strategically and independently located 4. conversation by media 5. Customer renovation self service/ exuberant service 6. visualize and display interior(a) and exterior Trends in Retailing: a. experimentation with arranges b. stemma design c.

increment of discount stores FRANCHISING > a contractual balance between a franchisor and a franchisee that allows the franchisee to operate a retail outlet utilize a name and format unquestionable and supported by the franchisor. > originated from the French word franchir meaning for big . > a marketing ideal an innovative rule of distributing goods and services. > a method of doing note wherein a franchiser license trademarks, and tried and > be methods of doing business to a franchisee and in exchange for recurring payments unremarkably a percentage of the double-dyed(a) sales and annual fees. FRANCHISE > a go on birth in which a franchisor provides a licensed allow to do business, plus assistance in organizing, training, merchandising an management, in egest for a consideration from the franchisee. Franchising is more than distributorship....If you want to make draw a full essay, collection it on our website: Orderessay

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